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Cussons Baby Relaunch


Cussons Baby Kenya  unveiled the new look  with the heart-shaped logo infront of audience filled to capacity at Sarit Centre hall,  Nairobi , September 2016.  This was during the Cussons Baby sponsored session dubbed Labour, Birth and 1st six Months at the Baby Banda Pregnancy and Baby  Fair.

Baby Banda Pregnancy and Baby  Fair is the largest event of its kind in Kenya and It brings together mothers,  mothers to be and the various players in the Baby and mother category. The 2015 event had a turnout of approximately 8000 mothers and mothers to be and about 40 exhibitors

The new look Cussons Baby was unveiled in pomp and colour by the PZ Cussons East Africa Managing Director Mr Sekar Ramamoorthy and the Head of Brand Development and Activation Ms. Virginiah Wanyanga. The mums who had jam packed the room beamed with excitement as they showed off  their Gift hampers which included the new products and branded Baby T- shirts.

All traffic led to the Cussons Baby Stand attracted by the disruptive brand experience and engagement activities at the stand which included photo booth where consumers took home branded and framed photos, teddy bears as well as digital engagement connecting to purchase.

The relaunch was pre-hyped on the Cussons Baby Facebook page days ahead of the event and the excitement went on even after the relaunch.

The PZ Cussons EA team is geared for growth with the new range across channels.

Cussons Baby, Growing together Naturally!!!

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